Emotions that Drive People To Share Your Content — Kelsey Libert
This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.
Three elements all viral content has in common:
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Positive feelings
Joy, interest, anticipation, trust. -
Emotional Complexity
While you need positive feelings you may also need the negative. There is a wider spectrum of emotions felt when looking at viral content, so both positive and negative emotions are needed to create something viral. -
Element of surprise
Surprise is a mix of emotions, negative and positive, so inserting a level of surprise into a piece of content will make it more effective in evoking those emotions.
What’s interesting is that Millennials may be desensitised to a lot of content and videos. So, “If this group is more captivated by new, dynamic content, marketers trying to reach them may want to take note and consider interactives, flipbooks, videos and more emerging media types when planning their content”
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This article is part of the ‘How To Create a Viral Video for Your Boring Software’ series.
Like the article? Discover what components make content viral by Kelsey Libert.
Pardeep overlooks growth at Upscope and loves writing about SaaS companies, customer success and customer experience.
