Consistent, original content is a difficult thing to sustain. So is it okay to recycle the same media, reshaping it to fit the channel? In this two-minute video, Gary Vaynerchuk explains why he’s an advocate for both reusing the same content and creating unique pieces.
*This article is part of the *[*Content Distribution*](/blog/the-best-content-distribution-strategies-plans-and-tactics-that-are-proven-to-work)* series by*\*\*\*\*\*\*[***Upscope***](https://upscope.com?ref=contdistarticle)*: “****Click to see their browser, click to take control****.” Finally, the *[*screen sharing that sales and support wished for*](https://upscope.com?ref=contdistarticle)*.*
“Should I be writing unique content on Linkedin & Medium, or is it ok to repurpose the content I’ve already published on my blog?”