The Components that Make Content Viral

Pardeep Kullar
Pardeep Kullar
The Components that Make Content Viral

Nothing is more disheartening than watching your content that you put so much into just sit there in the mud. Kelsey Libert explains that a piece of content needs to be more than great to become viral, there are certain things you need to bare in mind.


This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

Four characteristics a perfect piece of content should have:
– Relevant Content
– Emotional Stories
– Exclusive Research
– Breaking News

Complex emotions elicit stronger responses
The things that provoke the highest level of emotional activity are more likely to be spoken about.

Add an element of surprise to drive interest
Surprise = something unexpected/unusual and appeals to someone to share it with someone else.

Create content with broad appeal
Don’t limit yourself to your key targets, to make something viral; it needs to appeal to a range of people.

Choose a newsworthy angle

Play on proven success
Find something that has worked and re-work it to create something new, a different angle or an improved idea is more viral.


This article is part of the ‘How To Create a Viral Video for Your Boring Software’ series.

Pardeep Kullar
Pardeep Kullar

Pardeep overlooks growth at Upscope and loves writing about SaaS companies, customer success and customer experience.