Discover the SEO strategy 'Topic Clusters' that focus on topics, as opposed to
keywords. Improve your site’s architecture and make it easier for Google to
discover related content and ultimately boost your visibility.
Related: Why Serial Entrepreneurs Work on Go-to-market Strategies
First
Key Takeaways:
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This SEO strategy focuses on topics as opposed to keywords and 'The Pillar
Page’ broadly outlines a topic. -
Cluster content, focused on specific longtail keywords.
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The main page ‘Pillar page’ links to each cluster page
-
Topic clusters signal to Google, that there’s a semantic relationship
between the content and more importantly, pushes you higher up the page.
See a practical example of how topic clusters helped team Upscope achieve
results
Summary transcription
It wasn’t long ago that you would type some broken search term into google,
but now you simply have to ask a question, because you assume search engines
are smart enough to recognise intent. But does your SEO strategy reflect this
changing search behaviour?
Meet the topic cluster model, an SEO strategy that focuses on topics as
opposed to keywords to improve your site’s architecture and make it easier
for Google to discover related content and ultimately boost your search engine
visibility.
Consider how the average website grows:
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You start with a homepage and a blog
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You decide to target a keyword
You then learn that there are more than a thousand longtail variations of that
term. Meaning you’re stuck writing post after post to capture the search
traffic. In the end your site becomes repetitive, loaded and disorganized.
In the topic cluster model each grouping covers a single topic
You have one larger piece of content, that we’ll call ‘the pillar’, that
broadly outlines the topic.
Then, there is the defined group of cluster content, focused on specific
longtail keywords.
The ‘Pillar’ links to each cluster page, while the cluster of links back to
the pillar, each time with the same hyperlink keyword.
That way, when one page performs well, the entire topic cluster gets a boost.
It’s all about helping web crawlers make connections.
Topic clusters signal to Google, that there’s a semantic relationship between
the content, and more importantly you’re a trusted authority on the topic,
worthy of a top spot.
End
Like that? If you want to see proof of this working…
Read more on the topic cluster strategy including some key evidence of how
well it
works
even for amateurs like us ?
