People like cartoons. They grew up with them. They learned from them. It’s in our DNA to pay attention to them, and that’s why companies use animation to sell. These videos will inspire you to show the benefits of your product through animations you yourself would stay focused on.
Great read: Explaining Your Product One to One Effortlessly
Taking an abstract and minimalistic style, they’re able to describe their concept through fluid and compelling design.
[disclaimer: I know nothing about blockchain and yet I could not help but watch this all the way through and include it in this list.]
Nexmo clearly explains something very technical by using a results-based narrative, centralising their focus on the real-life situations.
Their dynamic animation jumps you straight into a narrative of Danielle. This sets a basis for the problem to be wrapped around a story, making it easier to follow.
The video does a great job of explaining the app and the various purposes it serves, from buying and selling to swapping goods and talents.
Bringing together smooth transitioning and clean narration into a detailed animation, this is their own video which showcases the design they bring to their work.
Made by Logic Motion Graphics, this video gives a nice overview of a feature-filled product, using testimonials to show what you can achieve with Ahrefs.
Their approach is more explanatory than most, using a spinning globe to explain the focal point of their product.