People like cartoons. They grew up with them. They learned from them. It’s in
our DNA to pay attention to them, and that’s why companies use animation to
sell. These videos will inspire you to show the benefits of your product
through animations you yourself would stay focused on.
Great read: Explaining Your Product One to One
Effortlessly
From the music to the transitions, DFINITY’s video is futuristic.
Taking an abstract and minimalistic style, they’re able to describe their
concept through fluid and compelling design.
[disclaimer: I know nothing about blockchain and yet I could not help but
watch this all the way through and include it in this list.]
This human-centric video is heavily stocked with high-quality animation and
incredible detail, making it easy to commit your attention to.
Nexmo clearly explains something very technical by using a results-based
narrative, centralising their focus on the real-life situations.
Solving a simple yet universal problem, DocuSign securely transfers documents
and signatures, allowing for efficient and safe document management.
Their dynamic animation jumps you straight into a narrative of Danielle. This
sets a basis for the problem to be wrapped around a story, making it easier to
follow.
Wecinity connect locals together, giving them the opportunity to give what
they have to offer in exchange for what someone else has.
The video does a great job of explaining the app and the various purposes it
serves, from buying and selling to swapping goods and talents.
Yum Yum Videos are a team of creators who work with companies to create
explainer videos.
Bringing together smooth transitioning and clean narration into a detailed
animation, this is their own video which showcases the design they bring to
their work.
An SEM marketing tool, Ahrefs can boost your rankings by giving you the
knowledge of high-performing keywords and content, and provides data on
backlinks and rankings.
Made by Logic Motion Graphics, this video gives a nice overview of a
feature-filled product, using testimonials to show what you can achieve with
Ahrefs.
BNA Smart Payments specialise in international eCommerce, allowing businesses
to sell abroad without the extra fees and costs.
Their approach is more explanatory than most, using a spinning globe to
explain the focal point of their product.
Eat it! Video by Genius Publicity
Genuis Publicity animate perfectly the feeling of indecisiveness, keeping the
video dynamic but easy to follow, with a connecting format to bridge between
the shots. An eagle-eye perception of food that puts you in the all too
familiar position of deciding on what to eat.
