How did these Viral Videos become so Successful?

Last updated on June 13th, 2023

Natasha Hoke
Natasha Hoke

What makes the viral videos we know so well, viral? Hubspot’s own, Amanda
Zantal-Wiener goes through our favourite viral marketing videos to show us the
qualities that make them so unique.


What makes those viral videos we know so well?

-Start paying attention to what you normally think of as silly ideas.
Sometimes there’s a low-effort opportunity to act on them.

-Viewers like it when the people behind a brand advocate for it. It gives a
video a human touch. CEOs, founders etc. We know they’re all busy, but if
they’ve taken the time out of their day to appear in their own video, it means
that they have found the time.

-Consider using a relatable title: “Wouldn’t it be cool if…”, “ Even Marketers
need to have a little fun.” The question is how?

-My god the video below made me cry like a bitch. The story that this video
tells almost restores your faith in humanity. The reason why it worked, is
because it told a good story. You want to know the ending to. It invoked
empathy, something that gets anyone crying like a baby. Apply the story
element to your industry and create something that links with your brand… Make
sure to add a dash of that empathy…

-Taboo subjects are never normally brought up.. So when a video pops up that
resolves an uncomfortable topic, it does make you watch. Think of some of the
problems that your product solves? Think of some of the problems your
customers may have had with your product but are embarrassed to address?

Use Upscope to see your user’s screen from live chat,
instantly. It works with Intercom, LiveChat, Olark, Drift, Zendesk and more.

If you liked this article, make sure to see our other viral video articles,
with more tips and tricks from Marketers, Entrepreneurs and Influencers.

Natasha Hoke
Natasha Hoke

Natasha Hoke was Upscope's head of marketing.