#1 Content Link Building strategy in 2018 | Brian Dean

Last updated on June 13th, 2023

Natasha Hoke
Natasha Hoke

A 963% increase in traffic using ‘Guestographics’? This easy 5 step process by Brian Dean called ‘Guestographics’ will drastically boost the numbers on your blog and site.


See the Guestographics email someone sent us.

Hi Pardeep

I hope you don’t mind me reaching out like this. My name is Josh Wardini and I am the campaign coordinator for websitebuilder.org. My team and I are currently launching a new infographic that we thought may perk your interest!

It’s entitled, “101 Reasons Why You Need to Embrace Live Chat.” The infographic outlines and explains all the reasons why Live Chat is so useful and imperative in today’s online business climate.

Anyway, I thought this was something you may take interest in looking at or maybe sharing with your audience if you think they would find it useful. Would you mind if I sent it over so you can take a glance at it and see what you think?

Our reply?

Hi Josh,

Happy to take a look and add it to our blog, we were just talking about adding to the live chat section of our blog and we can do a summary and link back to you.



In short, it worked.

We created a blog post and linked to his Infographic. Why?

It was directly relevant to what we were doing at that moment. In fact, we used all his stats for one of our other blog posts.

We NEEDED something like that infographic for our own content and he appeared at the right time and sent it to us. We got Guestographicified.

Key Takeaways from Brian Dean’s video:

The five step process for sharing your infographics:

  1. Post an infographic on your site
  2. Find sites that write about your infographics topic
  3. Show them your infographic
  4. Offer them unique content
  5. Get your contextual backlinks

Summary transcript

How do you get bloggers and journalists to link to your website?

Believe it or not but landing mentions and backlinks from popular sites in your industry is easier than you might think. The secret, a technique that I call:

Guestographics– A simple five-step formula that I recently used to boosts organic traffic.

In this video, I’m going to show you the exact process I use, step by step.

A few months ago, one of my readers, Perrin Carrell, had a problem.

He recently launched a site in the dog space called Chewie Says. He was having a really hard time out ranking his competitors on Google’s first page.

Perrin knew that to have a chance against these big brain competitors, he’d have to build high quality backlinks. But, as someone with a new site with literally zero connections, how could Perrin possibly build the backlinks that he needed?

Fortunately, Perrin read my article on my blog called “How to get backlinks with Guestographics”. The results: A **963% boost in organic traffic **in just six weeks.

The five step process that Perrin used:

  1. Post an infographic on your site
  2. Find sites that write about your infographics topic
  3. Show them your infographic
  4. Offer them unique content
  5. Get your contextual backlinks

Now it’s time to break down each step in detail….

1. Post an infographic on your site: This needs to be a high-quality infographic. Perrin’s was called, ’22 ways dogs make humans healthier’.

2. Find sites that write about your infographics topic: If you want people to share your content, they need to see it. This may sound obvious, but it’s a step that a lot of people mess up. That’s because the secret of content promotion and outreach is finding the right people. So, who are the right people? People who already write about your infographics topic. How do you find them? A simple Google search.

3. Show them your infographic: This is one of the reasons that guestographics is so different to how most people promote content online. Often people who promote their sites with email outreach can be too pushy. However, with guestographics, you flip the script. Instead of a pushy email that begs for a link, **you ask the person if they want to see your infographic. **This shows that you respect their time and opinion.

This is the perfect email example:

Hey (name),

I was looking for some information on (your topic) this morning and came across your article (article title)

Good stuff! I especially liked how you (something they mentioned in the article).Actually I just put together an infographic on (your topic). Let me know if you want to check it out.


(Your name)

Once you get a reply back from someone that says sure send it over, it’s time to send them your infographic.

4. Offer them unique content: The reason why guestographics are so powerful, is rather than just simply showing your infographic to someone and hoping that they share it, you sweeten the deal with a little bribe. The bribe I’m talking about a unique introduction to go along with the infographic. **When someone wants to share your infographic on their site, there’s a huge barrier that usually stops them. It the fact that they have to write a unique introduction to go along with it. **No reputable blogger is going to take your infographic and slap it on their site and call it a day. Their readers expect unique content, which is why you offer people that show interest in your infographic a unique introduction.

This is the perfect script example:

Here you go, (Name):

(Link to infographic)

Let me know if you ever want to share the infographic on your site. I’ll be happy to write a unique introduction to go along with it.


(your name)

When they get back to you, saying sure I would love the unique introduction. That is when you whip up a high quality 200 or 300 word introduction. Things to remember: The blogger expects your intro to be great, so make it guest post level quality content. And make sure you include one link back to your site in the introduction.

Once it is ready to send.

This is the perfect final response example:

I just put the finishing touches on your introduction (attached).

Let me know if you need anything else.


(your name)

5. Get your contextual backlinks: Unlike most backlinks that you get from infographics that show up as a source link, underneath the image, guestographics result in the type of contextual backlinks that Google values most. That means that the links you get from guestographics are significantly more powerful than if someone just pasted the infographic in a blog post.


Related: Find other sites that will accept your guest post by using ‘Similar Sites’ extension

A summary byUpscope: ‘See your user’s screen from live chat’

Natasha Hoke
Natasha Hoke

Natasha Hoke was Upscope's head of marketing.