Virality is a complicated goal. No matter the industry, it can be tricky. What
if there were a few guidelines to help you on your way? Duct Tape Marketing
have narrowed down some key tips to create a viral video for any industry.
This article is part of the ‘How To Create a Viral Video for Your Boring
Product’ series
by Upscope, a service to effortlessly guide
website visitors from sign up to purchase using modern instant screen
sharing.
‘Viral videos are the result of a perfect storm of great timing, off-the-wall
creativity, pop culture and internet sharing habits. Some videos may even be
the result of expensive advertising campaigns’
-
Timing: Sometimes, the timing of a video’s release can change
everything. If you release something related to Star Wars, three days before a
new Star Wars film is released, it is guaranteed to get lots of views. -
Pop-culture expectations: Tap into pop culture. Many people like
watching something that has a catchy song they know. -
Off-the-wall creativity: Sometimes a shock factor. Videos that make you
say “What the hell did I just watch?” can sometimes become viral videos. -
Internet sharing habits: We all watch animal videos.. Sometimes things
go viral because they have something in it, that we are so used to sharing
anyway. However, don’t just throw a cat into a video because people like cats.
It still has to be relevant.
Use Upscope to see your user’s screen from live chat,
instantly. It works with Intercom, LiveChat, Olark, Drift, Zendesk and more.
Want to know how these viral videos became so popular?
