Last updated on June 13th, 2023

Viral Marketing Tips for Start-Ups from the Pro

Natasha Hoke
Natasha Hoke
Viral Marketing Tips for Start-Ups from the Pro

When you’re a startup, there are many things to consider when creating a
video. But, creating a viral video is a whole other story. Karen Cheng goes
through her top tips on creating viral videos for for companies in their
infant stage.

This article is part of the ‘How To Create a Viral Video for Your Boring
’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen

“How can I stand out on the internet?”

1. Don’t be too good for marketing

Don’t let your ego get in the way of marketing

2. Think like a reporter

The job of a reporter is to get views and ad revenues on their articles. What
story will get attention? What headline will attract?

3. Release on a Monday or Tuesday

You will lose momentum, at the beginning of the week is best.

4. Make it short

As short as possible whilst still telling getting the point across.

5. Understand which emotions spread

The difference between liking and sharing is poking at the right emotions:
Awe, anger, amusement — high arousal emotions.

  1. Do something controversial

  2. Make other people look good
    E.g. Microsoft age guesser, take advantage of people’s sense of vanity.
    Have a virtual assistant find relevant keyword articles, then the reporter, do some research on the reporter and find their emails. Emailing them: Reddit, social proof. Keep it short.

  3. Fake it until you make it, and it becomes a self-fulfilling prophecy

Use Upscope to see your user’s screen from live chat,
instantly. It works with Intercom, LiveChat, Olark, Drift, Zendesk and more.

Natasha Hoke
Natasha Hoke

Natasha Hoke was Upscope's head of marketing.