What do you do once you have great content? You want to share it, so more
people see it, and continue to share it, so that new people see it! Follow
these 6 easy steps to distribute your content and continue to get new clicks
on old content. Maximum exposure for your work!
This is the six step process for socializing a blog post. Not only is this
process good for brand new content, but guarantees a perpetual life for your
content. So, you’ve written a brand spanking new blog post and you’re ready to
put it out into the world. How do you do that? Where do you share it? How do
you share it? What time do you share? What can you do to give your content
maximum exposure?
Transcription summary
This six step process is what digital marketer uses for all our new content
and what’s more it’s the same process that’s in place for all our old content
and all of that **old content is still getting new audiences, **because we
followed this process.
-
Splinter: Splintering your content is the process of breaking off
bits and pieces of your content and sharing them on their own. This varies
from headlines quotes images questions or even statistics. You want to get it
in front of as many people as possible. The goal here is so that people don’t
become blind to your content when you’re sharing it over and over again. You
always want to plan on putting it in front of new people and keeping their
interest. -
Visaulize: Visual content is necessary to drive engagement and clicks
on social media. Quote boxes, images, infographics, gifs and screenshots. By
adding these, it will keep the content fresh. It makes sure that when people
are scrolling on social media, you’re showing them something different, that
makes them stop. -
Broadcast: Before you start sharing your post all over the internet,
you need to create the proper links and remember you can’t optimize what you
don’t measure. You need to make sure your links are prepared to capture
those clicks, capture time on the page, and tell you as much information about
your audience as possible, so that you can keep creating content they want to
read. By doing this, you have the information you need to guide the way you
create content. As the link is fairly long, consider using Bit.ly to shorten
it. -
Tagging: The longer reach you can get for your content, the better. The
chances are, with your content you’ve used some great examples. You’ve
mentioned other people in your industry, and you should absolutely use this as
an opportunity for networking.When broadcasting a post, tag people, tag
brands and tag hashtags, wherever it makes sense. -
Monitoring: This is really important, as most of the social media
action will occur in the first 48 to 72 hours of your brand new content being
online. It is essential to monitor immediate performance, to justify
continuing exposure for that content. -
**Schedule: **Scheduling your content into a social media management
tool results in perpetual sharing and content distribution, with no action
needed from you after loading it into your library. This means that your
content will continue breathing, and continue getting eyeballs on it with no
further effort from you.
End
Related: 10 steps to promote your
content
See the full content distribution series of great advice by experts
here
