Last updated on June 13th, 2023

BuzzFeed’s CEO let’s you in on the Secret to Virality

Natasha Hoke
Natasha Hoke
BuzzFeed’s CEO let’s you in on the Secret to Virality

When you think of BuzzFeed, you think of witty, addictive and intelligent
content. You always want to watch the videos, read the stories and take the
quizzes. And when you think you’re going to stop, a new video pops up that you
just have to see. Buzzfeed is known for virality. But, how do they do it?

This article is part of the ‘How To Create a Viral Video for Your Boring
Product
’ series
by Upscope, a service to effortlessly
guide website visitors from sign up to purchase using modern instant screen
sharing.

Key Takeaways


  1. Connections with people really matter. A great piece of content has to
    connect people. The key is connecting with someone and them connecting with
    others. This how ideas spread.

  2. When you look at a piece of media, your goal is to make people say: “I want
    to tell someone else about this”. Why would someone care about this and want
    to share it?

  3. Seeing the bigger picture is key.

My Thoughts


Jonah Peretti mentions some really useful tips. I think his comment about
connecting people with a great piece of content is really the key here. You
really need to find a topic and angle people care about enough to share it.

Use Upscope to see your user’s screen from live chat, instantly. It works with
Intercom, LiveChat, Olark, Drift, Zendesk and more.

If you found this useful, you’ll love Karen X Cheng’s 9 viral videos
hacks
.

Find out how to ALWAYS go viral with Neil Patel’s 2 easy
steps

Natasha Hoke
Natasha Hoke

Natasha Hoke was Upscope's head of marketing.